Emerson Social Media #ESM

Twitter: The Art of the Conversation

mjschadler — Fri, 20 Apr 2012 14:43:59 -0400

By Max Schadler @Mschadler It may seem that from the outside Twitter is a largely one way...

By Holly Trippett Last week, the TV network TNT (Turner...

hollymt — Thu, 19 Apr 2012 00:16:00 -0400

By Holly Trippett

Last week, the TV network TNT (Turner Television Network) launched in the Benelux region (Belgium, the Netherlands, and Luxembourg) by placing a red button on a stand in the middle of a quiet square in Flanders, Belgium. A small arrow was hung on a wire above the button that read “Push to Add Drama.”

Once someone got curious enough to push the button, the drama unfolded. In the youtube video released by the advertising agency, Duval Guillaume Modem, you can tell everyone in the area is amazed at the sequence of events that follow the pushing of the mystery button. What results is essentially every stereotypical scene from an action or drama movie including blaring ambulances, numerous accidents, gun shots fired, fights between muscular men, and a half naked girl on a motorcycle.

Once all of the action commences and the various characters seem to disappear, a large banner unrolls from the top of an adjacent storefront reading, “Your Daily Dose of Drama.” When onlookers see the banner, they seem to be relieved to discover what took place was only for fun.

The guerrilla method seemed to work for the network, because the video has become the second most shared video of all time, since its launch on April 10th, after the 2011 Volkswagen super bowl ad “The Force.”

After this stunt, it seems apparent that TNT lives up to their tagline: “We Know Drama.”

Sources (1, 2, and 3)

By Justyna Lewinska For those of you who like to keep track of...

justynalewinska — Wed, 18 Apr 2012 18:59:30 -0400

By Justyna Lewinska

For those of you who like to keep track of all of the things you like around your city, there’s a new app for the iPhone called CircleMe (also available in online format). The app allows for you to keep a collection of your favorite things (shops, restaurants, etc) and discover new ones. It also allows you to plant notes and have your friends stumble upon them when visiting one of your favorite places.

The app is perfect for those who like to be up to date with their top places, such as finding out when their favorite band is coming to their town. It’s also perfect for those who like a little excitement in their life and never know when they will stumble upon a note or suggestion from their friend just by walking into a local cafe. I think that this app could be a big hit as long as it has a strong following. Otherwise, if your friends are not on it, it’s just not as fun of an experience.

Openboard.com

mjschadler — Wed, 18 Apr 2012 17:41:00 -0400

By Max Schadler @Openboard.com is the newest, biggest and most comprehensive thing that has come to...

Nicki Minaj deletes Twitter account temporarily amid music leaks, online feud with fans

jocalderown — Mon, 16 Apr 2012 23:11:00 -0400

Nicki Minaj deletes Twitter account temporarily amid music leaks, online feud with fans: -Garret...

Facebook's new purchase

markusagarcia — Mon, 16 Apr 2012 21:40:10 -0400

—-By Markus Garcia Last week the social media world was shaken by the announcement Facebook...

Teaching Old Birds New Tricks

yingwang — Fri, 13 Apr 2012 20:40:00 -0400

By Ying Wang For Kraft Macaroni & Cheese’s 75th anniversary, the brand handed over their social...

Following Coachella Online

hollymt — Thu, 12 Apr 2012 21:10:50 -0400

By Holly Trippett Though many fans were devastated by how fast Coachella tickets disappeared this...

Wingsplay: Smart or Spam?

tchotchkefarm — Thu, 12 Apr 2012 13:02:33 -0400

By Meaghan Barry (@meaghanbarry) It’s happening- advertisers are beginning to pay average Twitter...

By Justyna Lewinska Remember when Instagram for Android came...

justynalewinska — Tue, 10 Apr 2012 19:31:24 -0400

By Justyna Lewinska

Remember when Instagram for Android came out sometime last week? Instagram reports that 5 million Android users downloaded the app within 6 DAYS. In fact, 1 million of those downloads occurred in less than a day! This also explains why my app has been slower than usual…

In the midst of the billion dollar purchase, it comes to no surprise that Facebook pursued Instagram. By the looks of it, it seems as if this is the number one social media app (#1 Top Free app in my iPhone’s app store) and I hope that someday, it could be expanded to different smartphones, such as BlackBerry (who still has those?). One thing is for sure though, Instagram is here to stay… And they did it on their own.

Cinemagram By: Emily Wyler Cinemagram was launched earlier in...

wyzerthanyou — Tue, 10 Apr 2012 16:29:10 -0400

Cinemagram

By: Emily Wyler

Cinemagram was launched earlier in 2012 by a Montreal based start-up called Factyl, Inc. This social photography app allows you to animate portions of your photos and then share them with the world. Cinemagram’s co-creator and company CEO Temoojin Chalasani explained that “Cinemagram is just one image with a subtle animation.”

After recording a short video, you’re able to select a specific portion of the video to be animated. You can also add a filter to your creation before sharing it via Twitter, Tumblr, Facebook, or uploading it to the Cinemagram community.

“We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography,” says Chalasani. “We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Instagram + GIFs = Cinemagram. Download it for free on your iPhone today.

(Source: Gizmodo)

Adding a Little Heart to the Facebook “Like” Button By Danni...

homemadegingerbread — Tue, 10 Apr 2012 14:57:05 -0400

Adding a Little Heart to the Facebook “Like” Button

By Danni Scully

As social media platforms are being increasingly used for social change, the content posted becomes increasingly complicated. Sometimes you stumble upon a Facebook post that feels completely inappropriate to push the “like” button on. It just feels wrong to “like” a post about a modern example of racism or a natural disaster striking in the Midwest. Advertising agency DDB has created a new button to fill that philosophical void between like and dislike: “I Care.” The “I Care” button can be added to any website through the addition of some simple code, giving users the option to show that the issue affects them emotionally, not just positively. While similar to the share button, the I Care button aims to alter the social media diction that oversimplifies the complex interaction users have with content.

Lyst Shopping By: Blake Metzger Lyst is a twitter like newsfeed...

themoderngatsby — Mon, 09 Apr 2012 19:18:01 -0400

Lyst Shopping

By: Blake Metzger

Lyst is a twitter like newsfeed for shopping fanatics. The site enables users to follow their favorite brands, style icons, and magazines to get a personalized stream of content and sales. Similar to twitter, users can subscribe to, save, and share updates of different stores, brands, trendsetters, and friends. This information is then organized in a reverse-chronological “lyst” that serves as a newsfeed. Lyst visitors can also develop their own curated newsfeed of products and sales that can serve as a cross-platform shopping cart or virtual wish list. Lyst has gained overnight success and recognition for offering visual streams that offers updates of products that only you are interested in. Now, instead of searching for a product on numerous retail sites like Bloomingdales, Neiman Marcus, and Nordstrom, inventory and product information are all present on Lyst. Furthermore, Lsyst users can narrow their searches by filtering in categories such as color and price. In reference to Twitter co-founder and CEO Chris Morton has stated that the service seeks “to recreate that sort of personalized experience, but centered around visually rich products, just for fashion.” Morton then went on to add, “In effect, [users’] stylefeeds become the place they are most likely to discover items they love.” Lyst has attracted hundreds of thousands of users since its debut and has driven millions of dollars in sales for its partnered companies. Lyst continues to prove the crucial need for retailers to be both active and present on the web. In 2012, it is vital for a successful retailer to have an online store to increase connectivity and presence across various social platforms whether it is Facebook, Pinterest, or Lyst.

Tweets in the Operating Room

yingwang — Mon, 09 Apr 2012 17:52:00 -0400

By Ying Wang On February 21, 2012, doctors at Houston’s Memorial Hermann Northwest Hospital made...

FaceGram? Instabook?

yingwang — Mon, 09 Apr 2012 16:21:00 -0400

By Ying Wang Today it was announced that the world’s largest social network Facebook has struck a...

PAX East, Assassin's Creed 3, and Game Stop

selnicksjam — Mon, 09 Apr 2012 14:43:22 -0400

By Stephen Selnick (@sls1231) This past weekend, Boston was graced with the largest video game...

Instagram.....Getting on my Nerves.

mjschadler — Mon, 09 Apr 2012 12:15:22 -0400

By Max Schadler Instagram was launched in 2010 on Apples App Store and then a second version was...

Justin Bieber's Boyfriend Doesn't Top

jocalderown — Mon, 09 Apr 2012 11:45:48 -0400

by Garret Siegel An interesting aspect of any musician’s use of social media is how they...

The MeetingLife Journal Project

wymanp — Sat, 07 Apr 2012 19:48:30 -0400

by @pppaige1 In middle school my best friend and I would share a journal with each other, handing it...

Skype Takes a Jab at Twitter and Facebook

hollymt — Thu, 05 Apr 2012 19:06:08 -0400

By Holly Trippett We’ve heard it before: technology and social media are making interactions...