1. Small Business Social Media Tips

    By Justyna Lewinska

    About a week ago, I was helping my friend set up a few social media sites for his small business. A seemingly easy task, I thought. Not too long after I thought I did a complete job with helping him out, I came across this article that provided additional tips that small businesses could use to amp up their social media tactics, particularly on Facebook.

    Very briefly, these tips include: 

    1. Check the availability of your business’ vanity URL
    2. Use a third-party platform to distribute your content
    3. Use an app publishing platform
    4. Utilize social plug-ins
    5. Find out when and what to post on Facebook
    6. Use Facebook Insights
    7. Provide local content
    8. Create a QR code
    9. Buy Facebook ads

    Of these tips, the most important thing businesses should innately utilize is Facebook Insights. I found out that my friend did not even know this existed on his fan page, which is a major issue. It leads me to think… how many other small businesses take for granted the power of their Facebook fan pages?

    (Source: Mashable)

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