1. Utilizing Your Twitter Background

    By: Jamie Pekunece

    Thanks to the use of social media, companies are able to start a conversation with their followers and access customer feedback every second of the day. With Twitter handles and hashtags, those customers are sharing their opinions left and right, and it is up to the companies to keep tabs on their online reputation. The smarter companies know that they need to their tweets to engage their followers and keep them interested in what they have to say, otherwise they can be unfollowed with a swift click of the mouse.

    What some companies may not realize, though, is that they can use more than those 140 characters to reach out to their followers and promote their brand. With the help of some websites, they can customize their Twitter backgrounds to add to the experience that they are trying to give their followers. In an article on The Daily Egg, author Kristi Hines lays out the best ways to “layout” your background to best utilize your Twitter account. Below are a couple of the highlights of her suggestions and the company’s who use them.

    Show off your product.

    Why not show them what you got? For the company that sells a physically tangible item to consumers, figure in a clear, beautifully executed stock photo of your best selling or newly released item into your background. It can create an impulse need to acquire whatever it is that you sell, and serves as a reminder to your followers what it is that you offer them.

    Show them who they are talking to.

    A lot of brands have decided to show who’s behind the computer by featuring names and quick bios in their backgrounds. The benefits of doing this are that it adds a personal touch to what can be a faceless company. It makes interacting via Twitter feel more than just communication through technology, and allows people to feel more comfortable in who they are speaking to.

    Brand your background as you would your official website.

    You design your company’s website with graphics and logos, so applying the same style to your Twitter background only makes sense! Keeping with the same theme as your official website, design your background in a way that goes with the brand image so that all your followers and anyone looking for your handle knows immediately that this is the official account of your company.

    If you and your company want to customize your Twitter background, check out some of the sites below:

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