1. Pittsburgh Steelers Wide Reciever one-up's Ochocinco's Fan Interaction via Twitter

    Steeler’s wideout Antonio Brown made an effort to respond to a faithful fan that no famous athlete before him has.  Brown spent the better part of the week leading up to last years’ Super Bowl with Steelers fan Seth Paladin.  After Paladin tweeted at Brown, the two found themselves working out together, at VIP events and even handling each others credit cards.  Mention is made to Chad Ochocinco’s treat to last semester’s ESM class.  However this athlete-fan interaction clearly takes things a big step further.  Possibilities like these show how powerful twitter can be from a PR statement, as it appears to be largely in Brown’s case, and from an information-grabbing and user-interacting scenario.

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