February 2012
89 posts
Youtube Pays off for Jimmy Kimmel Live!
By: Max Schadler
Last Fall (2011), I had the great opportunity of working as an intern for the popular late night television show “Jimmy Kimmel Live!” Aside from having the opportunity to work along side lots of passionate, funny and dedicated people, I also was able to see how Jimmy has put a refreshing spin on marketing a late night show.
Jimmy Kimmel has really found his niche...
Wanelo: Your Digital Flea Market
By: Jamie Pekunece
As you’ve been pinning, repinning, and pinning some more on Pinterest, you may begin to notice that a small percent of the images are being taken from a website known as Wanelo. If you have taken the time to follow the origins of the pin, and have been brought to the Wanelo website, you may be finding yourself with a new addiction.
According to the site, Wanelo is...
WatchWhat Role Did Twitter Play In The Ohio Shooting via @thedailybeast
We loved stories as kids and it seems we still do...
By Emma Medeiros
Stories: Social Media’s Heart & Soul (& How to Use Them)
Stories are the heart and soul of social media because they’re powerful and connect us, and help prospects and customers engage with our businesses, products and brands.
At their core, stories are about our shared experiences and the strength of our relationship. They’re a critical component of social media...
Watching The Oscars on Twitter and Facebook
By: Max Schadler
The Oscars and the Super Bowl are the two most popular television events of the year. Not only does that mean February is a good month for football and acting, but also Social Media. People sit at the computer, watching the television, and giving a live feed of the events that are happening.
There were three events that happened at last nights Oscars that exploded all over...
New Online Media Website Allows Artists to Perform...
By Lana Atamian
Some of you may have seen this coming from a mile away, but there is now, finally, an official website that allows you to see your favorite artists perform right from your home computer screen or laptop monitor! For just a few dollars a ticket, you can watch all of your favorite artists by signing into your account just on the right day at the right time—and this website is...
Social Media Predictions
By Ean Everett Williams
The internet has always been a platform to map trends for find clues and answers to an array of questions. This started with, and still continues today, analyzing web search data. However, more recently there has been an increase on various companies leveraging social media to find out the winners and losers (or at least make a guess). From tracking runners in political...
Two Girls Destroy Their Lives Through Social Media
By: Jacqueline Lisinski
Recently, two teenage girls from Gainesville, Florida posted a video on YouTube making incredibly racist comments. The video was a response to user comments that had been posted after the girls had previously released another video filled with racist rants. Within a very short amount of time the video went viral and received incredibly harsh backlash. Within weeks the...
Grubwithus Makes Sure You'll Never Eat Alone Again...
Although it’s not brand spanking new, relatively new social networking startup Grubwithus (http://grubwith.us) is a notable addition to the social media landscape because of its unique pitch and encouragement of in-person interaction.
So here’s how it works: Grubwithus uses online social networking to connect people in the real world through dinner. The site is broken down first by city, and then...
Cash Mobs (Like Flash Mobs…Only Better)
By Ying Wang
With the growing popularity of deal-finding applications like Living Social and Groupon, it’s now easier than ever to find great bargains and bring in new business for shops and restaurants. More recently, the interweb has experienced a new trend called cash mobs, which organizes community spending sprees at local owned mom-and-pop businesses. Created by attorney Andrew Samtoy,...
Surgery Leaves Hearts all a-Twitter
by Justin Bourguignon
First up on today’s Things No One Thought They Were Missing: doctors at Houston’s Memorial Hermann Northwest Hospital made history when they successfully performed an open-heart surgery… and live-tweeted the entire operation.
Dr. Michael Macris performed the double-coronary bypass on the patient, age 57. At the same time, Dr. Paresh Patel tweeted away...
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Taylor Swift Finds a Date: Social Media Outreach
By Garret Siegel
With social media, you can launch virtually any type of campaign. Whether it’s one for amnesty, or one for business, the possibilities are endless.
Over the past few weeks, a campaign for country singer Taylor Swift to take a boy to prom has been circulating around Facebook.
Why don’t we all ask our Favorite celebrities to prom over the internet? Well, Kevin McGuire sister...
You can't hide anything these days
By Stephen Selnick (@sls1231)
Earlier this week, a French sub-site of Amazon listed Call of Duty Black Ops 2 on their site, a listing that developer Activision denied and requested be pulled from the website immediately. An announcement of a game such as Black Ops 2 would be gigantic, as the Call of Duty franchise is currently one of the (if not the most) profitable gaming title in the industry.
...
Siri Marry's Mercedes Benz →
The Apple program Siri, first implemented in the iPhone 4S, stormed the world of social media and got everybody talking about the phone that would do whatever you tell it to. Well maybe not everything, but Siri did represent a respectable breakthrough in the phone industry.
Now Mercedes Benz has stepped in as the first car manufacturer to install Siri in their vehicles, allowing drivers to...
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Is Big Brother Really Watching?
By: Danni Scully
In less than a week, Google will be changing its privacy policy and the Internet is in an uproar. Beginning on March 1st, Google will be collecting all of your search data, from Google, YouTube, Gmail, and Google +, to compile one complete server on each user. This personal data server will give Google the ability to personalize the advertisements it shows you, increasing the...
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@AngiesRightLeg :: How an awkward pose spawned a...
by @lormora (Lorena Mora)
The Oscars lit up the Twittersphere, with many hopping on to the #Oscars hashtag as advertised between commercial breaks.
While #TheArtist, “Octavia Spencer”, “Billy Crystal” and “Melissa McCarthy” also became trending topics, perhaps the best Twitter creation spawned from the 84th Annual Academy Awards was a handle dedicated to a...
What #Influence looks like online. @Klout vs...
By @Maxwell_Mozes
Social media enthusiasts are always looking to gauge how good they are at social media. There are sites like peerindex and mytweetscore, but for the most part Klout has dominated the influence measurement market on social media.
Recently a platform called Kred has been breaking into the market as well. It’s a product of Peoplebrowsr, a social analytics platform for...
European Airlines Start Allowing Flyers to Choose...
By @meaghanbarry
(Photo: nytimes.com)
A Dutch airline called KLM began to test it’s new “Meet and Seat” option this month, which allows flyers traveling alone the ability to choose who they sit next to on their next flight. If customers wish to participate, they can enroll in the program and upload their information from their Facebook or Linkedin pages. After the traveler decides what...
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Tumblr Takes a Stand Against Self-Harm Blogs
By Holly Trippett
One of the largest draws of Tumblr is that it can be used as a way to share and express photos, videos, ideas, and experiences in any way that the author wishes. However, Tumblr is often used in negative ways to promote self-harm. Within the next week, Tumblr will post a revision to its Content Policy that will ban blogs that promote self-harm, including blogs that promote...
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Does Pinterest Have a Place for Nonprofits?
by @pppaige1
With the boom of Pinterest occurring as we speak, I can’t help but wonder how it can help businesses and organizations succeed. All people I know with a Pinterest use it for personal use. The clean and simplistic layout, easy navigation, and inspirational do-it-yourself attitude has really caught the world’s attention.
I’m not as experienced with the platform since I just started,...
Brookline Ice Survey
Hey Everyone!
Please help me and my group out by filling out our ICE LUGE survey! Spring Break is right around the corner and we need some rockin’ data to find out exactly what kind of fun all you college students like to have outside the classroom…
CHALLENGE:
Then after you take the survey yourself, help us out by SHARING this survey with all of your family, friends, collegues, and...
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U.K. Magazine Looks to Pinterest for Inspiration
By: Jessica Peck
U.K. based magazine, Living Easy, currently relaunched their online magazine in hopes to create an easier to way follow their articles. How did they go about it? Well, the magazine decided to take a note from one the most recent social media super sites, Pinterest. Pinterest is popular for having their users “repin” interesting photos to their individual boards. With...
Small Business Social Media Tips
By Justyna Lewinska
About a week ago, I was helping my friend set up a few social media sites for his small business. A seemingly easy task, I thought. Not too long after I thought I did a complete job with helping him out, I came across this article that provided additional tips that small businesses could use to amp up their social media tactics, particularly on Facebook.
Very briefly,...
Is Pinterest helping to lower your self-esteem?
By Jeannie Rodriguez
Social networking is all the rage, but no platform has blown up as fast as Pinterest. For those who are not familiar with the network, Pinterest is “an online pinboard where you can organize and share the things you love,” at least that’s how the site’s homepage describes it. The site offers 31 categories, ranging alphabetically from Architecture to Wedding &...
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#Burberry: The Social Media Takeover
by Lorena Mora
Online shopping just got a little more social.
Iconic British brand Burberry recently debuted both their fashion show and collection on Twitter. Streaming fashion shows live from their respective fashion weeks is nothing new, but Burberry took it to the next level.
Firstly, they took the most obvious step — creating a hashtag that viewers and fans could use to discuss the...
Why Are Some Facebook Users So Against Timeline?
By: Jacqueline Lisinski
Facebook users have a tendency to get upset when one little thing gets changed around, but the backlash some users have against Timeline seems to be more serious. Since Timeline was once a choice, Facebook users that didn’t like it didn’t have to deal with it, but now Facebook is planning on making it a mandatory change.Another one of the biggest issues with Timeline is...
Twitter Ads for Small Businesses
By Holly Trippett
Last week, Twitter announced that it will make advertising available to American small business owners and merchants who are American Express Cardholders. By partnering with American Express, Twitter invites Cardholders to participate first in the new advertising that will appear in late March.
Before this change Twitter advertising was reserved solely for exclusive large...
Maximum Effect 3
by Justin Bourguignon There’s a video game coming out called Mass Effect 3. Have you ever heard of it? Ring any bells? Publisher Electronic Arts seems almost desperate to make sure you have, as they have been marketing the game all over the place. From a new trailer premiering during the ratings-mammoth AMC series The Walking Dead, to Facebook apps granting lucky players early access to...
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Super Mash Bros. New Album Released on Facebook
By Lana Atamian
Ever since Oct 2010 when Radiohead released their album “Rainbows” free on their personal website, aspiring artists all over the world have been releasing music free over the web. And, now that Facebook has been allowing artists to give their music out free to over 750 million people, great artists like Super Mash Bros. can continue to push their albums out to the...
Utilizing Your Twitter Background
By: Jamie Pekunece
Thanks to the use of social media, companies are able to start a conversation with their followers and access customer feedback every second of the day. With Twitter handles and hashtags, those customers are sharing their opinions left and right, and it is up to the companies to keep tabs on their online reputation. The smarter companies know that they need to their tweets to...
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Lady Gaga Creates New Social Media Site For Fans
by Garret Siegel
Lady Gaga, an avid supporter of anti-bullying campaigns, LGBTQ rights, and of course her fans. That’s why she is developing littlemonsters.com, a social networking site for her own “Little Monsters”.
The site has similar qualities to tumblr, in which fans can post pictures they’ve made and videos to watch; along with Facebook-esque aspects that can be...
Moonit: the astrological matchmaker
By: Lana Atamian
Moonit, a social compatibility engine that uses astrology to help users gain insight into finding romantic, platonic, and professional relationships, is now being used by people of all ages as the new “online dating” site. Working with Facebook, Moonit’s creators were able to intergrate a tool called “The Matchmaker.” This tool doesn’t only...
Chris Brown and Rihanna are pulling the rug from...
By Suekuen Hua
Is it just me or are Chris Brown and Rihanna all over your gossip and news feeds too? Does anyone else smell a little bit of a conspiracy… Or at least a huge publicity/marketing scheme in the works? From my Twitter to Google Reader, I’ve been reading about their celebrity drama nonstop for the past week and I’m starting to think they’ve got a brilliant...
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Instagram 2.1 Updates
By: Jessica Peck
Last week our beloved photosharing social media app, Instagram, released a new update with a few brand new features. One feature is called, “Lux,” a button that when clicked gives your photo an extra boost of color along with lighting more parts of you photo to show more information. If your photo is seemingly a bit dark, with the click of Lux the photo will be...
Barack Obama, Hipster-in-Chief
By Ying Wang
While candidates duked it out during the Iowa caucus in January 2012, President Barack Obama’s campaign made the surprise move of joining Instagram, an important decision that could affect the outcome of this year’s election. In many ways, this is a social media match made in heaven. President Obama, who has a long history of being social media savvy, is already...
"Are you on Facebook?" is the new "Can I get your...
By Emma Medeiros
Erik Qualman, who wrote Socialnomics, said this and I think it’s so true! When interviewed by Garrett Pierson, he explained that the world is “shifting just from an individual standpoint. A fun thing to think about is the dating game. It’s progressed from what’s your phone number, to what’s your email, to what’s your mobile phone number; why don’t you send me a text,...
And the Winner Is...
By: Danni Scully
With the Oscars less than a week away, the Internet has been buzzing with winning predictions and campaigns for overlooked performances. Many Tumblr and Twitter users were disgruntled by the Academy’s choice to overlook Michael Fassbender’s performance in Shame and Ryan Gosling’s turn in Drive. The loudest campaign has come from Kermit the Frog and Miss Piggy,...
Young People Need Smart Phones!
By Max Schadler
Everyone knows that if you don’t have a smart phone, you are certainly behind in the times. Whether you are 15 or 75, these mobile devices are becoming a necessity to staying in touch with the outside world. It has become such a need amongst young people that even when they are making as little as $15,000 a year, their smartphone remains a cost they are willing to pay. In an...
Facebook in 90 Characters or Less
By @maxwell_mozes
Facebook has been throwing curve-balls at marketers for the past month or so. Not only is Timeline rolling out for brand pages, but Facebook is now shortening the character limit on their ads. Instead of 135 characters, advertisers will now be limited to 90. This is a problem. Why? Look:
This is a Facebook ad. It currently has 119 characters. With the new limit it will...
Social Media: Now Boarding
By Ean Everett Williams
If you happen to be flying on KLM Royal Dutch Airlines for this spring break, get ready to know who you’re sitting next to a little bit better. Announced last year, KLM finally introduced Meet & Seat earlier this month. KLM Meet & Seat will know allow you get to know that stranger you’re sitting next to, or even change your seat based on your...
Pinterest vs. Gentlemint
Recently, Pinterest has proven to be an extremely easy and user friendly type blog site, but the more I see it and the more I explore the site I can’t help but think there must be a much larger female user to male user ratio. So I turned to Google to do some investigating.
VS
Gentlemint is an invitation-only site encourages users to post photos, videos and other...