February 2011
66 posts
Why Are These Birds Angry?
- By Michael Ryan Allen
So I guess I should preface this by stating that I just got a smartphone at the beginning of January. It’s a Droid X and I love it more than my nonexistent children. Within ten minutes of getting my Droid I downloaded three apps: Facebook, Twitter, and “Angry Birds”. I didn’t even bother with Foursquare yet. I thought it was kind of creepy. I...
January 2011
14 posts
Facebook Deals Launches In Europe
By: Samantha Wolin
Facebook’s new iPhone and Android app, Facebook Deals went live today in the UK, France, Germany, Spain and Italy. The deals service for Facebook Places allows users to find nearby deals when they check into locations using their smart phones. Kind of like Groupon meets Foursquare.
To search for deals, users simply look for a yellow icon when they check into a venue using the...
Old Spice Leaves It To Their Fans
By Carla Williams
The Super Bowl is one of the most important times of the year for brands to advertise. This year some fans may be disappointed not to see any ads from Old Spice. Instead, the Procter & Gamble brand has decided to give their ad out to only one “superfan.”
The “superfan” will be chosen based on their social media support of the brand. They will...
Taco Bell Counters Lawsuit With Social Media
By Yelana Loiselle
Social Media can be a scary thing for a big brand fast food company, especially if they have something to hide. But following the lead of Domino’s Pizza, and their response to the 2009 YouTube publicity debacle, it would appear that some fast food brands are using social media to their advantage in regards public relations.
On January 19th Taco Bell had a law suit filed against...
Social Media on the Great White Way
By: Michael Perkins
Many productions on Broadway are beginning to embrace social media as a way to connect with their fans. However, no show on Broadway has mastered social media strategy as well as CHICAGO the musical. Today, 1/30, CHICAGO will hold the first ever Facebook Fan appreciation day. The event, which was announced and went viral this past November, brings Broadway into a new chapter...
What you could be doing after graduation...
by Teodora Kaltcheva
Graduation is a frightening subject for a lot of us seniors right now so it always helps to learn some fact that produces a glimmer of hope for when we enter “real life.” Our generation has basically grown up with social media, with the creation of Facebook and Twitter right around the time we were entering adulthood. We are, if not experts at marketing through...
Kevin Smith to sell film on Twitter
By Jeff Lustig
Background:
Films are beginning to rely on the web and social media more and more for their marketing. It makes sense, the advertising budget on a film can often reach the amount of money spent on the creation of the film. For example, a blockbuster film like Iron Man 2 cost 200 million to make and an additional 150 million spent on marketing. This means that an incredible...
Egypt Government Initiates Internet/SMS Lockdown
by Marissa Kelley
It is a news stories that is making international headlines: on Tuesday, January 25th, the Egyptian Government initiated a lockdown on Internet and SMS communication. This report is coming from journalists on the ground as well as major Egyptian internet service provider Sebone. This blackout begs the question, how does a social media dependent nation function when that...
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A funny stumble
This link is from Gizmodo, and is entitled The State Of The Internet….. Check it out, pretty funny stuff: http://www.stumbleupon.com/su/1vDyyP/gizmodo.com/5742205/this-is-the-state-of-the-web-right-now
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Interesting WSJ Article on Short Handle Names →
Posted by David Gerzof