February 2012
65 posts
2 tags
Does Pinterest Have a Place for Nonprofits?
by @pppaige1
With the boom of Pinterest occurring as we speak, I can’t help but wonder how it can help businesses and organizations succeed. All people I know with a Pinterest use it for personal use. The clean and simplistic layout, easy navigation, and inspirational do-it-yourself attitude has really caught the world’s attention.
I’m not as experienced with the platform since I just started,...
Brookline Ice Survey
Hey Everyone!
Please help me and my group out by filling out our ICE LUGE survey! Spring Break is right around the corner and we need some rockin’ data to find out exactly what kind of fun all you college students like to have outside the classroom…
CHALLENGE:
Then after you take the survey yourself, help us out by SHARING this survey with all of your family, friends, collegues, and...
8 tags
U.K. Magazine Looks to Pinterest for Inspiration
By: Jessica Peck
U.K. based magazine, Living Easy, currently relaunched their online magazine in hopes to create an easier to way follow their articles. How did they go about it? Well, the magazine decided to take a note from one the most recent social media super sites, Pinterest. Pinterest is popular for having their users “repin” interesting photos to their individual boards. With...
Small Business Social Media Tips
By Justyna Lewinska
About a week ago, I was helping my friend set up a few social media sites for his small business. A seemingly easy task, I thought. Not too long after I thought I did a complete job with helping him out, I came across this article that provided additional tips that small businesses could use to amp up their social media tactics, particularly on Facebook.
Very briefly,...
Is Pinterest helping to lower your self-esteem?
By Jeannie Rodriguez
Social networking is all the rage, but no platform has blown up as fast as Pinterest. For those who are not familiar with the network, Pinterest is “an online pinboard where you can organize and share the things you love,” at least that’s how the site’s homepage describes it. The site offers 31 categories, ranging alphabetically from Architecture to Wedding &...
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#Burberry: The Social Media Takeover
by Lorena Mora
Online shopping just got a little more social.
Iconic British brand Burberry recently debuted both their fashion show and collection on Twitter. Streaming fashion shows live from their respective fashion weeks is nothing new, but Burberry took it to the next level.
Firstly, they took the most obvious step — creating a hashtag that viewers and fans could use to discuss the...
Why Are Some Facebook Users So Against Timeline?
By: Jacqueline Lisinski
Facebook users have a tendency to get upset when one little thing gets changed around, but the backlash some users have against Timeline seems to be more serious. Since Timeline was once a choice, Facebook users that didn’t like it didn’t have to deal with it, but now Facebook is planning on making it a mandatory change.Another one of the biggest issues with Timeline is...
Twitter Ads for Small Businesses
By Holly Trippett
Last week, Twitter announced that it will make advertising available to American small business owners and merchants who are American Express Cardholders. By partnering with American Express, Twitter invites Cardholders to participate first in the new advertising that will appear in late March.
Before this change Twitter advertising was reserved solely for exclusive large...
Maximum Effect 3
by Justin Bourguignon There’s a video game coming out called Mass Effect 3. Have you ever heard of it? Ring any bells? Publisher Electronic Arts seems almost desperate to make sure you have, as they have been marketing the game all over the place. From a new trailer premiering during the ratings-mammoth AMC series The Walking Dead, to Facebook apps granting lucky players early access to...
1 tag
Super Mash Bros. New Album Released on Facebook
By Lana Atamian
Ever since Oct 2010 when Radiohead released their album “Rainbows” free on their personal website, aspiring artists all over the world have been releasing music free over the web. And, now that Facebook has been allowing artists to give their music out free to over 750 million people, great artists like Super Mash Bros. can continue to push their albums out to the...
Utilizing Your Twitter Background
By: Jamie Pekunece
Thanks to the use of social media, companies are able to start a conversation with their followers and access customer feedback every second of the day. With Twitter handles and hashtags, those customers are sharing their opinions left and right, and it is up to the companies to keep tabs on their online reputation. The smarter companies know that they need to their tweets to...
4 tags
Lady Gaga Creates New Social Media Site For Fans
by Garret Siegel
Lady Gaga, an avid supporter of anti-bullying campaigns, LGBTQ rights, and of course her fans. That’s why she is developing littlemonsters.com, a social networking site for her own “Little Monsters”.
The site has similar qualities to tumblr, in which fans can post pictures they’ve made and videos to watch; along with Facebook-esque aspects that can be...
Moonit: the astrological matchmaker
By: Lana Atamian
Moonit, a social compatibility engine that uses astrology to help users gain insight into finding romantic, platonic, and professional relationships, is now being used by people of all ages as the new “online dating” site. Working with Facebook, Moonit’s creators were able to intergrate a tool called “The Matchmaker.” This tool doesn’t only...
Chris Brown and Rihanna are pulling the rug from...
By Suekuen Hua
Is it just me or are Chris Brown and Rihanna all over your gossip and news feeds too? Does anyone else smell a little bit of a conspiracy… Or at least a huge publicity/marketing scheme in the works? From my Twitter to Google Reader, I’ve been reading about their celebrity drama nonstop for the past week and I’m starting to think they’ve got a brilliant...
11 tags
Instagram 2.1 Updates
By: Jessica Peck
Last week our beloved photosharing social media app, Instagram, released a new update with a few brand new features. One feature is called, “Lux,” a button that when clicked gives your photo an extra boost of color along with lighting more parts of you photo to show more information. If your photo is seemingly a bit dark, with the click of Lux the photo will be...
Barack Obama, Hipster-in-Chief
By Ying Wang
While candidates duked it out during the Iowa caucus in January 2012, President Barack Obama’s campaign made the surprise move of joining Instagram, an important decision that could affect the outcome of this year’s election. In many ways, this is a social media match made in heaven. President Obama, who has a long history of being social media savvy, is already...
"Are you on Facebook?" is the new "Can I get your...
By Emma Medeiros
Erik Qualman, who wrote Socialnomics, said this and I think it’s so true! When interviewed by Garrett Pierson, he explained that the world is “shifting just from an individual standpoint. A fun thing to think about is the dating game. It’s progressed from what’s your phone number, to what’s your email, to what’s your mobile phone number; why don’t you send me a text,...
And the Winner Is...
By: Danni Scully
With the Oscars less than a week away, the Internet has been buzzing with winning predictions and campaigns for overlooked performances. Many Tumblr and Twitter users were disgruntled by the Academy’s choice to overlook Michael Fassbender’s performance in Shame and Ryan Gosling’s turn in Drive. The loudest campaign has come from Kermit the Frog and Miss Piggy,...
Young People Need Smart Phones!
By Max Schadler
Everyone knows that if you don’t have a smart phone, you are certainly behind in the times. Whether you are 15 or 75, these mobile devices are becoming a necessity to staying in touch with the outside world. It has become such a need amongst young people that even when they are making as little as $15,000 a year, their smartphone remains a cost they are willing to pay. In an...
Facebook in 90 Characters or Less
By @maxwell_mozes
Facebook has been throwing curve-balls at marketers for the past month or so. Not only is Timeline rolling out for brand pages, but Facebook is now shortening the character limit on their ads. Instead of 135 characters, advertisers will now be limited to 90. This is a problem. Why? Look:
This is a Facebook ad. It currently has 119 characters. With the new limit it will...
Social Media: Now Boarding
By Ean Everett Williams
If you happen to be flying on KLM Royal Dutch Airlines for this spring break, get ready to know who you’re sitting next to a little bit better. Announced last year, KLM finally introduced Meet & Seat earlier this month. KLM Meet & Seat will know allow you get to know that stranger you’re sitting next to, or even change your seat based on your...
Pinterest vs. Gentlemint
Recently, Pinterest has proven to be an extremely easy and user friendly type blog site, but the more I see it and the more I explore the site I can’t help but think there must be a much larger female user to male user ratio. So I turned to Google to do some investigating.
VS
Gentlemint is an invitation-only site encourages users to post photos, videos and other...
New Social Media Tool Alert (NSMTA)
That’s right kids, say it with me! It’s time for NEW SOCIAL MEDIA TOOL ALERT!
(and I don’t mean Scumbag Steve)
This week, we’ll be covering IFTTT.
The Basics: IFTTT stands for IF This Then That. It uses the basic If…Then… coding statement and applies it to the social media sites or (as IFTTT calls them) channels in its terminology (Twitter, Facebook,...
Mourning Through Social Media
by @pppaige1
In July of 2009, news of Michael Jackson dying spread like wildfire. MJ was an iconic pop star from the moment The Jackson 5 started up in the 1960’s. Though grieving happens when every celebrity passes, it seemed like when the King of Pop passed away, the world sat in complete silence and disbelief.
The time of his death was approximately 2:26pm and the controversial gossip site...
Social Media = Nostalgia
With all of the recent introductions of new social media resources, Facebook may seem to get lost in the mix. However, they very recently made a huge change to their online experience that altered the way users interact with their website. Facebook introduced “Timeline” which is a new way to organize and share information and your life online.
Traditionally, Facebook served as a way to introduce...
University Memes: Latest Social Media Fad for...
By @meaghanbarry As you may or may not have noticed all over your Facebook or Tumblr feed recently, university specific memes groups have been popping up all over the internet. College students began creating the groups to post humorous images which are then captioned and re-captioned to include phrases that relate to students who have attended the college or university. A “meme” can be defined as...
Twitter Talk: The 54th Annual Grammy Awards
By Garret Siegel
Tracking Twitter on television became a trend at award shows ever since the Video Music Awards started incorporating it into their telecast a few years ago.
As tweets continue to get shadier, however, displaying tweets on live television would only serve to discredit the show as a whole.
For example, much like “Who is Arcade Fire” was a trending topic after the 53rd...
Xbox Live Marketplace: The Downloadable Content...
By Stephen Selnick
If you own an Xbox 360 and subscribe to Xbox Live, then the Live Marketplace is a place of familiarity for you. For those of you who don’t partake in the online sector of Xbox gaming (or have lives that require you to go outside) allow an explanation: The Live Marketplace is a place for you to purchase extra content for your video games via “Microsoft Points”. For $20, 1600 of...
Unfriended and Unfollowed. Who is ditching you on...
By: @Maxwell_Mozes
We’ve all had it happen. You log in to twitter and see that your follower count has gone down. WHAT? WHY WOULD ANYONE UNFOLLOW ME? Well, it’s probably because you’re boring, don’t tweet enough, or tweet too much and annoyed your current followers. There is also the chance that it was a spambot, or someone who jumped on and off your follower list in an attempt to get a...
What is the thinking behind athletes using obscure...
We’ve seen athletes blow up on Facebook.com and more specifically on Twitter. Over the past few years, breaking news on twitter has gone from being unconventional to predictable, whether in sports news or any field of interest.
It seems twitter is becoming old news now though. Specifically with athletes we have seen several smaller social media websites used to either try and set a...
Pittsburgh Steelers Wide Reciever one-up's... →
Steeler’s wideout Antonio Brown made an effort to respond to a faithful fan that no famous athlete before him has. Brown spent the better part of the week leading up to last years’ Super Bowl with Steelers fan Seth Paladin. After Paladin tweeted at Brown, the two found themselves working out together, at VIP events and even handling each others credit cards. Mention is made to Chad...
Most Brands Fail to Connect Super Bowl Ads with...
During the 2011 Super Bowl, the unexpected happened: Famous Brands like Coca-Cola strongly encouraged their followers on both Facebook and Twitter to look out for their commercials during Super Bowl Sunday, but failed to add any URL or connection to social media sites after the end of their campaigns. Less than a third of companies displaying commercials of their products during the Superbowl...
4 tags
WatchESPN: How they changed the Game
Markus Garcia
Boston—-ESPN says “it is the worldwide leader in sports.” And to be honest they are right. Whenever a huge play is made in sports ESPN is either mentioned or eluded to. No other network until recently tried to match ESPN’s 24 hour broadcast, its up to the minute information and its focus on anything...
Planned Parenthood and the Power of Social Media...
Lately there’s been a lot of movement within the social media world. We’ve been hearing all about super bowl ads, the protest of SOPA, and presidential candidates. Social media has proven to be a powerful source because it enables everyone to be heard. But one should know its power can work for you or against you.
After reading about the commotion regarding funds for Planned...
Journalists are late to the party
By Jeannie L. Rodriguez
This Friday, the Internet was overflowing with content from this years news:rewired journalism convention. The convention had speakers such as Liz Heron, social media editor for the New York Times, talking about how social media is changing the landscape of journalism.
No one should disagree that social media hasn’t played a major role in the transformation of...
Negative Publicity During the Super Bowl
By Ying Wang
Among the dozens of new commercials that premiere during the Super Bowl every year, there are always a few that rub people the wrong way. One such commercial is the Valentine’s Day ad for Telefora.com. It features model and Victoria’s Secret Angel Adriana Lima in various stages of dressing as she not so subtly explains to male viewers that if they give their lady friends flowers, they...
Super Bowl Ads Create Social Media Buzz
By: Jacqueline Lisinski
During the Super Bowl this year, the Giants victory, the Patriots 2nd devastating defeat, and Madonna’s interesting halftime show weren’t the only things being talked about on social media websites. Within seconds of them airing, the Internet was abuzz with comments about some of this year’s most popular Super Bowl advertisements.
The most talked about advertisement was...
Pinteresting!
By Sue Hua
If you haven’t heard of Pinterest yet then you’re probably living under a rock. It’s the newest social network phenomenon — and you should be taking advantage of it.
As the new kid on the block, Pinterest is quickly gaining ground on other social media platforms. Unique visitors to Pinterest.com increased by 429% from September to December 2011 and...
4 tags
The Ultimate Teaser: From Commercials to Facebook...
by Stephen Selnick
Super Bowl Sunday has come and gone, and we are left to debate the winners and losers of the brand bowl. But instead of debating which commercial won your vote, why not focus on what didn’t grace the television air waves? Enter The Avengers: Marvel’s equivalent of New Years Eve, only this time the cliche and overused celebrity studded cast is replaced with almost every...
Posting about the Super Bowl increases Brands...
This year’s big Super Bowl game marked the first time that a Super Bowl was streamed live and for free on the Internet. As usual, the Super Bowl proved to be the main subject of a large amount of activity on social media sites.
According to TechCrunch, brands that posted on their Facebook page about the Super Bowl have grabbed 99.7% higher engagement and about 60% higher engagement over the past 6...
